More than fifty percent of realtors search for leads daily.
There are more than 3 crores realtors and thus everyone wants potential customers to come to buy their homes.
These numbers show that though there is too much space available in this industry, there is still cut throat competition, and hence it becomes difficult to survive.
In this situation, you need a solid business strategy to drive leads and convert them into your customers.
Buying a home or Flat requires trust and thus building trust via marketing. Apart from trust marketing helps you to generate Sales Qualified Leads that will make you stand out from competitors.
- An Optimized website is the salesperson for your Real Estate
Today most of our potential prospects are looking for products or services online.
Your real estate marketing is only successful if you can drive your leads to the website.
But having a website is not enough as people are coming and not getting the best experience and bouncing out. You will need to work on your website’s user interface (UI) and user experience (UX) to ensure it serves your business the way you want it to.
After taking care of UI and UX you need to take care of content. Whenever your prospects visit your website you need to be assured about the content. Remember your prospects are having some problems and hence they are in constant search for solutions.
2. Take care of Listings
Doing listings for your real estate is essentially important and plays an important role in marketing. People don’t buy homes online but indeed they look for a good real estate agent. Therefore your prospects need optimised listings of your real estate on a website.
Include high-quality images, video tours, price range and amenities, and all other things that prospects are looking for.
3. Social Media Presence
Social media generates the highest number 50% – of high-quality real estate agents’ leads. This is perhaps why a whopping 90% of realtors use Facebook to promote their businesses. These number suggests that social media is an unmissable aspect of real estate business. Platforms like Facebook, Instagram and LinkedIn are highly popular for real estate business. Facebook and Instagram helps you to connect with the audience whereas linkedin helps to connect professionals and make you a credible real estate agent.
Make sure your social accounts are highly optimised and your content is not too salesly.
4. Paid Ads
Advertisement is always an investment for an industry like real estate. Real estate offers high ticket products thus it becomes hard to sell and generate leads organically. Running ads that target your potential prospects rightly considering their age , budget , language they speak, place and their requirements can be effective while investing a lot of time.
So, create appealing advertisements that reflect the value your realty service will add to the client’s life. Ideally, add a testimonial or two, or create an ad based on client reviews. Finally, adding a CTA button to your ads can help you drive traffic to your website.
As you all know buying a home or even a 2BHK flat is a long journey hence making a decision would be difficult for your client. Here it becomes important to use existing data of your leads and remarket them. You can make them aware and nurture your generated leads and help them to make a good purchase decision.
Testimonials can really help your real estate company to build trust and it can generate a lot of leads
Reviews are absolutely critical for your real estate business if you want to attract clients and keep your business going. Gaining positive reviews is not too easy, though.People are eager to leave a negative review but not so quick to write a positive one.
Therefore, you will have to work hard to get reviews from your clients.
Site Visits –
Even after generating leads real estate owners fail to organize site visits and hence it becomes a stoppage for them to sell their homes. But in order to arrange site visits you need to take care of the sales cycle. Offer free site visits, and make them comfortable by providing them with good information, and making them feel pleasant while they visit your site. Arranging virtual site visits with the help of good video marketing can create a good impact in the prospect’s mind.
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